Hi, I’m Annapurni Somasundaram
An UX Consultant passionate about creating better user experience through asthetics and problem solving. I am focused on creating meaningful experience through design
UI / UX
AXURE RP
BALSAMIQ
PRINCIPLE
SKETCH
INVISION & MARVEL
My Resume
Education Quality
B.COM
University of Madras(2004 - 2007
Certified Usability Analyst
Human Factors International (2019)
MBA Consultancy Mgmt
Bits Pilani WILP (2020- 2022)
Job Experience
Human factors International
UX Consultant, August 2021- November 2023
Projects:
Thoughtworks, Dell - UX Research, Audit and Design Recommendations,
Wireframe, New user and Existing userflow, High fidelity Mockups, Prototype
- Execute of one or more projects, ensuring on time delivery
- Day to day contact for clients
- Ensure projects comply with the HFI Framework
- Analyze existing sites/products and identify user experience issues
- Collaborate with the business team and UI development team to understand business requirements, define a road map and deliver pixel- perfect end products
- Conceptualize, design and deliver UX projects
OnMobile Global
UI/UX Manager August 2020 - August 2021
Projects:
Fantasy Sports for Onmobile and Vodacom Mozambique - UX Research,
Audit and Design Recommendations, Wireframe, New user and Existing user- flow, High fidelity Mockups, Prototype ,
Challenges Arena - UI/UX
Vodafone Idea Callertunes - UX Audit (Heuristic Evaluation & NCPI Evaluation) and Design Recommendations, Wireframe, New user and Existing userflow, High fidelity
Owned and lead design projects across the entire product lifecycle and multiple product launches. Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
- Conduct user research and evaluate user feedback. Explore user experience journey from friction-free user onboarding, first usage, visibility for features; moving on to enhancing returning users’ experience; and planning all the way to hassle free un-subscription/exit.
- Worked across multiple projects and designed for mobile as well as pwa.
Hexaware
Lead Designer February 2020 - July 2020
Projects:
Aspire Lifestyles - UX Research, Audit and Design Recommendations
LV= Liverpool Victoria™ - UX Audit and Design Recommendations
COCO - A Unified Microsoft Teams Bot - COCO Benefits Calculator,
UI Arbella Insurance - UX Audit and Design Recommendations
HNI Corp - Website Design Recommendations and Website design Cleansing
GalaxoSmithKline - Clickable POC, High Fidelity Wireframing
Conducted research on users, clients, companies and trends. Analysed the actionable insights and details from available data & research.
1. Understanding the requirement and design Information architecture of applications across devices.
2. Creating personas, case studies, use cases, understanding Document requirements, flow diagrams and High fid / Low Fid wireframes.
Renault Nissan Technology Business Centre India
UI/UX Assistant Manager, 2018 - January 2020 (Payroll: RNTBCI) October 2017 - March 2018 (Payroll: Magna Infotech)
Projects:
CHUET - UX Research, UX Audit, Persona Creation, User Journey, Wireframe, Prototyping
DEMAIN - UX Audit and Design Recommendations
HSK - UX Audit and Design Recommendations, User Interface Design
WAB - UX Research, UX Audit, Persona Creation, User Journey, Wireframe, Prototyping
Tools: Adobe Creative Suite(XD, Illustrator, Photoshop) Figma,Sketch
Worked as UI/UX designer on various product in - house with remote team member and stakehold- ers,on the specification, prototyping and implementation of design and ideas.
- Create Ux flow for User Experiences
- Produced pixel-perfect mock-ups and layouts for developers.
- Rapid click through prototyping using Invison App
- Gather client's feedback and make adjustments in UI
- Prepare Zeplin files for development
- Participate in stand up meeting and discuss ongoing UI/UX tasks and goals
- Create prototype in Adobe XD, Sketch
FREELANCE
UI/UX Designer, January 2016 - September 2017
Projects:
Groupama - UX Research, UX Audit, Persona Creation, User Testing, Wireframe, Prototyping
Bayard - Analysis of User experience, User Interface Design
Nextedia- UX Audit and Design Recommendations, User Interface Design
Tools: Adobe Creative Suite (XD, Illustrator, Photoshop)Figma,Sketch, Powerpoint
Worked as Freelance UI/UX designer on various products on the specification, prototyping and implementation of design and ideas.
- Create Ux flow for User Experiences
- Produced pixel-perfect mock-ups and layouts for developers.
- Rapid click through prototyping using Invison App
- Gather client's feedback and make adjustments in UI
- Prepare Zeplin files for development
- Participate in stand up meeting and discuss ongoing UI/UX tasks and goals
- Create prototype in Adobe XD, Sketch
INFOSYS INDIA LTD - CHENNAI, INDIA
Web Designer (September 2014 -January 2016)
Projects:
Sensis - Webs Design, Wireframe, Prototyping
Tools: Adobe Creative Suite (Illustrator, Photoshop) Adobe Extension Manager
- Collaborate with internal teams to define user interface requirements
- Combine various colors, shapes and typography fonts to improve user experience
- Paint by hand and use drawing applications to design original graphics
- Use visual design software to refine illustrations
- Apply sketching techniques, like gradients and contrasts to enhance digital images
- Present rough drafts to product managers and/or key stakeholders to gain approval
- Develop prototypes and models to use in various products to maximize aesthetic consistency
- Brainstorm new ideas, layouts and graphics. Stay up-to-date with design application changes and industry developments
WIPRO INDIA LTD - CHENNAI, INDIA
Quality Analyst & Graphic Designer, July 2013 - August 2014
Projects:
Telstra Yellow Pages- UX Research, UX Audit, Persona Creation, User Journey, Wireframe, Prototyping
Telstra White Pages - UX Audit and Design Recommendations
Tools: Adobe Creative Suite(Illustrator, Photoshop, In Design)
Projects:
Telstra Yellow Pages- UX Research, UX Audit, Persona Creation, User Journey, Wireframe, Prototyping
Telstra White Pages - UX Audit and Design Recommendations
Tools: Adobe Creative Suite(Illustrator, Photoshop, In Design)
MAYIL INTERNATIONAL STUDIOS - CHENNAI, INDIA
Visual Designer, April 2012 - June 2013
Projects:
In-house - Image editing, Logo Designing, Floor plan, Brouchure, Web Layout
Tools: Adobe Creative Suite(Illustrator, Photoshop, In Design)
Worked on variety of digital designs and artworks for clients online like image editing, Logo Design
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ing, floor plan, Brouchure. By working on these designs now I am now able to communicate effective
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ly, with the client to gather the initial concept designs as well as discuss what feedback and changes
the client may wish to implement.
MICELLO MOBILE SERVICES INDIA PVT LTD ( Now HERE) - CHENNAI, INDIA
Map Designer & Quality Analyst, Nov 2009 - Mar 2012
Projects:
Yelp, Indoors, Servicenow, July, Sprooki, Ruckus
Tools: Adobe Creative Suite (Illustrator, Photoshop, In Design), Google Earth
My role in Micello Mobile Services was to Indoor Cartograph Malls, Convention Centers, Airports,
Universities & Casinos in US, UK, Singapore & Japan using Illustrator and Photoshop exporting it to
the company built software. Trained theprocess for around 15 newly hired candidates.
BIOSOL AV INDIA LTD - CHENNAI, INDIA
Web Designer, Oct 2008 - Oct 2009
Projects:
BIOSOL AV - Web Design
Tools: Adobe Creative Suite (Illustrator, Photoshop, In Design)
Responsible for creating the design and layout of a website or web pages. Demonstrating and receiv
ing feedback about draft sites. Working on a brand new website and updating an already existing site.
Including digital retouching and image editing. Creating the websites that are responsive and appeal
ing. Designing brochures, websites layout, logos, posters, web layout. Designing graphics to a
client’s precise requirements and brief. Creating and maintaining graphics for company websites.
HSBC INDIA LTD - CHENNAI, INDIA
Debt Management officer, Oct 2007 - Sep 2008
Tools: MS Office Suite, (Word, Excel, Powerpoint, Outlook)
My role in HSBC PVT LTD was to deal with outside collection team. Maintain computer based information systems on all activities. Deal with routine correspondence with regard to any collection or recovery issues.
SIFY INDIA LTD - CHENNAI, INDIA
Customer Care Executive, May 2007 - Sep 2007
Projects:
Sify Broadband
Tools: MS Office Suite, (Word, Excel, Powerpoint, Outlook)
Timely and professional responses to all complaints, request and queries received, proper recording
and security of the complaints received, preparing reports on the activities of complaints, request and
queries received to ensure complete coordination and follow-up. And to provide the quality of the
nswer to customers based on complaints, request and queries.
RNTBCI -2017
My Portfolio
Aspire Lifestyle
The evaluation uses the well-known parameters of NCPI (Navigation, Content, Presentation and Interaction) to provide a detailed page- and element-centric design evaluation based on standard user expectations and usability heuristics in the domain.
Group Renault
The evaluation uses the well-known parameters of NCPI (Navigation, Content, Presentation and Interaction) to provide a detailed page- and element-centric design evaluation based on standard user expectations and usability heuristics in the domain.
Bayard
It reaches over 30 million people worldwide, including 5 million subscribers.
Gusto
Case Study on Gusto : Business Model, New Competitors and Marketing Strategies